WooCommerce is an exceptional platform for selling products online, but its default checkout experience was never designed with conversion optimization in mind. The standard multi-page cart and checkout flow loses customers at every step, there is no built-in way to offer upsells or downsells after a purchase decision has been made, and the checkout page itself looks like every other WooCommerce store on the internet. CartFlows Pro exists to replace all of that with a proper sales funnel system that turns a standard WooCommerce store into a conversion-focused selling machine.
Built by the team at CartFlows, this plugin has become the most widely used sales funnel builder in the WordPress ecosystem, with over 200,000 active installations and a reputation for reliability that very few premium WooCommerce plugins can match. It works with the page builders and themes you already use, integrates directly with WooCommerce’s order system, and gives you the tools to build funnels that compete with what dedicated SaaS platforms like ClickFunnels charge hundreds of dollars a month to provide.
What Is CartFlows Pro
CartFlows Pro is a premium WordPress plugin that lets you design and deploy complete sales funnels directly inside WordPress and WooCommerce. A CartFlows funnel is a sequence of pages, typically a landing page, a checkout page, one or more upsell or downsell pages, and a thank you page, that guide a customer through a purchase with minimal friction and maximum opportunity to increase order value along the way.
The plugin replaces the default WooCommerce checkout with a fully customizable checkout page, adds one-click post-purchase upsell and downsell offers that customers can accept without re-entering payment details, and includes A/B testing, order bumps, conversion tracking, and a canvas-based funnel visualization tool. For any WooCommerce store that takes revenue seriously, CartFlows Pro provides the infrastructure to systematically increase both conversion rates and average order value.
Key Features
| Feature | Description |
|---|---|
| Custom Checkout Pages | Replace the default WooCommerce checkout with fully designed, conversion-optimized checkout layouts |
| One-Click Upsells | Offer post-purchase upsell products that customers accept with a single click without re-entering payment info |
| One-Click Downsells | Present an alternative lower-priced offer if a customer declines the initial upsell |
| Order Bumps | Add a checkbox offer on the checkout page that customers can add to their order before completing purchase |
| A/B Split Testing | Test two versions of any funnel step against each other to identify the higher-converting variant |
| Funnel Canvas View | Visualize your entire funnel flow on an interactive canvas showing every step and conversion path |
| Pre-Checkout Offers | Present an offer to customers before they reach the checkout page to increase cart value |
| Dynamic Offers | Show different upsell and downsell products based on what the customer originally purchased |
| Checkout Field Editor | Add, remove, reorder, and customize every field on the checkout form without coding |
| Conversion Analytics | Track impressions, conversions, revenue, and conversion rates for every step in every funnel |
Checkout Optimization Features
| Feature | What It Improves |
|---|---|
| One-Page Checkout | Consolidates the cart and checkout into a single page to reduce drop-off between steps |
| Two-Step Checkout | Collects contact details first before showing payment fields to capture leads even from incomplete purchases |
| Google Address Autocomplete | Speeds up checkout by auto-filling address fields as customers type their street address |
| Express Checkout Buttons | Supports Apple Pay, Google Pay, and PayPal Express for faster payment completion on mobile |
| Coupon Field Control | Show or hide the coupon field on checkout to prevent discount-seeking behavior on specific funnels |
| Order Summary Control | Customize which product details, images, and pricing appear in the checkout order summary |
| Custom Thank You Pages | Replace the default WooCommerce order confirmation with a fully designed branded thank you page |
| Checkout Popup | Trigger the checkout form inside a modal popup from any button or link on the page |
| Persistent Cart | Preserve cart contents and customer details if a buyer navigates away and returns later |
| Field Prefill | Automatically populate checkout fields for returning customers or via URL parameters |
Supported Page Builders
| Page Builder | Integration Level |
|---|---|
| Elementor | Native widgets and templates for all funnel step types with full design control |
| Divi Builder | Full compatibility with Divi modules for designing checkout and funnel pages |
| Gutenberg | Block-based funnel page building using the WordPress block editor |
| Beaver Builder | Compatible with Beaver Builder modules for funnel step page design |
| Bricks Builder | Full support for designing CartFlows funnel steps inside the Bricks visual editor |
| Thrive Architect | Compatible with Thrive Architect for conversion-focused funnel page design |
| Oxygen Builder | Full compatibility with Oxygen for developers building custom funnel layouts |
Who Should Use CartFlows Pro
WooCommerce store owners who are already driving traffic and generating sales but feel like they are leaving money on the table at checkout will get the most immediate return from CartFlows Pro. The combination of order bumps and one-click upsells alone routinely increases average order value by a meaningful percentage without requiring more traffic or more ad spend. Adding a well-targeted order bump to a checkout page is one of the simplest and most reliable revenue optimization moves available to any WooCommerce store, and CartFlows Pro makes implementing one a matter of minutes rather than custom development.
Digital product sellers and course creators who sell individual products or program bundles will find the funnel canvas and dynamic offer system particularly useful. You can build a funnel where a customer who purchases a beginner course is automatically offered the advanced version as a one-click upsell, and a customer who declines that offer sees a lower-priced companion product as a downsell, all without the customer needing to re-enter their payment information at any stage.
Agencies and freelancers building WooCommerce stores for clients will appreciate how CartFlows Pro fits naturally into existing development workflows. Because it works with Elementor, Divi, and other page builders the team already uses, and because it connects directly to WooCommerce without replacing or fighting the platform, it adds funnel capability to a client store without creating a parallel system that needs separate management.
Coaches, consultants, and service businesses selling discovery calls, retainers, or packaged services through WooCommerce will find the two-step checkout particularly effective. Collecting the prospect’s name and email on the first step means that even if they abandon before completing payment, the lead is captured and can be followed up through an email sequence, which recovers a portion of the revenue that the standard WooCommerce checkout loses entirely.
Membership site owners and subscription businesses running WooCommerce Subscriptions or MemberPress alongside WooCommerce can use CartFlows Pro to build dedicated subscription sign-up funnels that walk prospects through the value proposition before presenting the checkout, with order bumps for annual plan upgrades and upsells for higher-tier membership levels immediately after the initial subscription is confirmed.
CartFlows Pro vs Other WordPress Funnel Builders
| Feature | CartFlows Pro | FunnelKit | ThriveCart | SamCart | ClickFunnels |
|---|---|---|---|---|---|
| Runs on WordPress | Yes | Yes | No, SaaS | No, SaaS | No, SaaS |
| WooCommerce Integration | Yes | Yes | Partial | No | No |
| One-Click Upsells | Yes | Yes | Yes | Yes | Yes |
| Order Bumps | Yes | Yes | Yes | Yes | Yes |
| A/B Split Testing | Yes | Yes | Yes | Yes | Yes |
| Funnel Canvas View | Yes | Yes | No | No | Yes |
| Dynamic Offers | Yes | Yes | Limited | Limited | Yes |
| Checkout Popup | Yes | Yes | No | No | No |
| Page Builder Compatible | Yes | Yes | No | No | Limited |
| One-Time Price | Yes | Yes | No, lifetime | No, monthly | No, monthly |
How to Install CartFlows Pro
Download the CartFlows Pro zip file from WPDropzone. Note that CartFlows Pro requires the free CartFlows base plugin to be installed first, so if you do not already have it, install the free version from the WordPress plugin repository before proceeding. Once the base plugin is active, go to Plugins in your WordPress admin panel, click Add New, then Upload Plugin, and select the CartFlows Pro zip file. Click Install Now and activate the plugin. After activation, CartFlows Pro automatically extends the base plugin with all Pro features. Navigate to CartFlows in your WordPress sidebar to begin building your first funnel by clicking Add New Flow, selecting a template or starting from scratch, and adding your funnel steps in sequence through the canvas editor.
Frequently Asked Questions
Does CartFlows Pro work with any WooCommerce payment gateway? Yes. CartFlows Pro works with any payment gateway that is compatible with WooCommerce, including Stripe, PayPal, Authorize.Net, Square, and all other standard WooCommerce payment integrations. The one-click upsell feature requires a payment gateway that supports charges without re-authentication, which Stripe and PayPal both support natively.
Can I use CartFlows Pro to sell digital products and subscriptions? Yes. CartFlows Pro works with any product type that WooCommerce supports, including simple products, variable products, digital downloads, and subscription products created with WooCommerce Subscriptions. You can build dedicated funnels for subscription sign-ups with upsells for higher-tier plans or annual billing options.
Does CartFlows Pro replace WooCommerce or work alongside it? CartFlows Pro works alongside WooCommerce rather than replacing it. All orders, customers, and payment processing go through WooCommerce as normal. CartFlows Pro adds the funnel page system, checkout customization, and upsell offer functionality on top of WooCommerce’s existing order infrastructure without changing how the underlying store operates.
How does the A/B testing feature work in CartFlows Pro? When you set up an A/B test on a funnel step, CartFlows Pro splits incoming traffic between the two variants according to the percentage split you define. Both variants run simultaneously and CartFlows tracks impressions, conversions, and revenue for each. Once you have collected enough data to identify the winning variant, you can end the test and set the better-performing page as the only active version for that funnel step.
Can CartFlows Pro funnels be used alongside a regular WooCommerce store? Yes. CartFlows Pro funnels operate as a separate purchase path that runs in parallel with your standard WooCommerce store. Your regular shop pages, product archive, and default checkout remain intact and fully functional. CartFlows funnels are typically accessed through specific landing page URLs or campaign links rather than replacing the standard store navigation.
Is CartFlows Pro compatible with popular WooCommerce plugins? Yes. CartFlows Pro is compatible with the most widely used WooCommerce ecosystem plugins including WooCommerce Subscriptions, WooCommerce Memberships, YITH WooCommerce Wishlist, WooCommerce Bookings, and most major WooCommerce payment gateway extensions. The plugin is actively maintained with compatibility updates that track new WooCommerce releases.
⚠️ Disclaimer: This plugin/theme is for personal use and practice only. Run a malware scan before use. For commercial use, purchase a license from the official website.
